EXPLORE CANAL

Why brands upgrade from Cortina to Canal

See why the leading brands choose Canal to discover and sell new products their customers want. Don’t second-guess brand partnerships - when it comes to partner products, nobody does it better than Canal.

POWERING TOP MARKETPLACES

What sets Canal apart from Cortina

High-quality network

Spend less time searching with a curated collection of 1000+ brands your customers already love.

Experts in your corner

When you have a question, we're here. Our ecommerce and curation specialists  work with you every step of the way.

Plays well with others

Created for versatility—our pre-built integrations and API making selling on any platform possible.

Real-time data

Immediate product data syncing means your Suppliers’ prices & inventory are always up to date.

Customized to you

Control details like shipping passthrough and customer order fulfillment emails for a seamless experience.

Email anonymization

Decide whether to share first-party data with your partners. Own your customer experience end-to-end.

Meet your goals faster

A powerful, flexible dropshipping solution that saves you time in scaling revenue.

1.6x

Customer repeat purchase rate

+66%

AOV for orders with Canal products

2.5x

Conversion rate during week of drop

See why teams upgrade to Canal from Cortina

The easiest to use, most comprehensive dropshipping platform on the market.

Curated, yet robust network
Advanced network filters
In-app messaging
Negotiable commission splits
Customizable order delay
Dynamic shipping rate sync
Multiple returns processes
EDI compatible
Platform-agnostic API
Auto billing and payments
Advanced reporting
White glove support
Curated, yet robust network
Advanced network filters
In-app messaging
Negotiable commission splits
Customizable order delay
Dynamic shipping rate sync
Multiple returns processes
EDI compatible
Platform-agnostic API
Auto billing and payments
Advanced reporting
White glove support

Save time trying to discover top partners

Save back-and-forth and your team's effort in figuring out who to partner with Canal's network of opted-in DTC brands.  

  • 1000+ vetted brands in-network
  • Advanced network search filters
  • Opportunities to get inbound leads

Take the trial-and-error out of selling

Imagine combining the power and flexibility of your favorite apps, all into one.

  • Discover new products from your favorite brands
  • Get access to a dedicated curation team
  • Create product bundles, upsells, and new experiences

Create a seamless experience

Design a customer experience that’ll keep them coming back for more.

  • Sync inventory with your brand partners
  • Customize the shipping options based on your preferences
  • Manage and consolidate payments in one place
"Thanks to Canal, our customers don’t need to leave our website to buy everything they need for their coffee bars. It’s a seamless way for us to offer quality products from other brands we trust."
Maile Lesica,
CCO at Fellow

Brands already curating experiences with Canal

Get inspired by creative activations, powered by our services and team.

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Interested in learning about Canal? We'd love to hear from you.

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Why try Fabric when you can choose Canal?

Prioritize supplier quality over quantity

While you can access thousands of suppliers through Fabric, Canal has one of the most exclusive, curated brand networks in dropshipping. Choose from just over 1,000 world-class brands like ILIA, Dr. Squatch, Great Jones, Fellow, and more.

Add white glove support
to easy self-service

Fabric’s self-service model is great, but it might leave you with more questions than you started with. Canal is one of the few dropshipping and marketplace platforms that provides personalized development support, so onboarding is fast, easy, and worry-free.

Choose a platform with a proven reputation

G2 ranks Canal as the “Highest Marketplace Software Performer” based on almost 100 reviews. Compared to competitors specifically, Canal ranks #1 overall, with top ratings for time to ROI, ease of use, and implementation speed.