Canal empowers anyone to share products they love, anywhere

We believe in the power of curation

In a digital world where consumers are constantly being advertised, people are hungry for ways to cut through the noise. For brands or individuals who’ve nurtured a trusted relationship with their audience, we’re making it easier than ever to recommend products they believe in. We aim to add more guidance, selectivity, and credibility to consumer purchases.

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Building the inventory layer of online shopping

Why should a brand or individual have to order inventory in order to sell a product? We’re building the future of ecommerce by making it possible for sellers to tap into the power of virtual inventory. With our network of curated brands and technology, it’s easier than ever for people to sell risk-free.

This is only the beginning

Canal was started in 2020 by a team of 3 co-founders out of a shared passion for creating seamless e-commerce experiences. Our team now comprises over 40+ thinkers, makers, and storytellers in San Francisco & New York. We started this company with an ambition to make work more joyful for ourselves and our community, and that principle guides everything we build and how we work together to this day.

The Canal founders.

Our curation values

Compelling brand story

We look for brand narratives that are fresh, inspiring, and add a diverse perspective to our community.  

Authentic audience relationships

Whether a new brand or an established one, one thing Canal brands have in common: engaged and loyal customers.

Only the best products

We believe that well-designed, quality products can actually improve your life. Each brand in our network is thoughtfully researched and vetted.

Superior customer experience

We believe there’s no replacement for good customer service: professional SLAs, kindness, and a bias toward action.


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Backed by top ecommerce & technology investors

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