Let's get you selling more

Power your shopping experience as a Retailer
For brands & creators looking for a solution to support online selling and product curation. Chat with our team for custom pricing.
Let's talk
Access to 1,000+ vetted brands
API integration & EDI support
White-glove support
Custom implementation
Custom email & shipping preferences
Order & fulfillment insights
Variant-level commission controls
In-app Supplier messaging
Product page upsell toolkit
Post-purchase & cart upsell toolkit
Looking to sell your products?
Access new distribution channels by joining as a Supplier.
Apply to join



Are there fees for using Canal?

As a Retailer, we offer customized pricing based on your brand's needs and use case. This comes in the form of SaaS-based pricing or a hybrid SaaS and success-based pricing.

As a Supplier, we take a small transaction fee for every successful sale.

You decide with your partners how much commission you want to earn on the products you sell, then let the orders roll in.

How do payments work?

When a customer purchases a supplier’s item from the Retailer, the Retailer is then charged for the supplier’s cut. The supplier is then sent their cut of the MSRP from the Retailer.

Trusted by ecomm leaders

"Canal is a game changer. It took minutes to set up and now we can easily sell products we know our customers want, from brands we respect. It's a great way to generate traffic back to our store."

Kent Yoshimura

CEO and Co-founder

"The sheer ease of use has opened our minds to a new world of potential brand collaborations. Our shoppers are all across the internet and now we can sell to them in even more places. This is the future of ecommerce."

Ajay Mehta


"Canal is revolutionizing the ecommerce space. Co-selling is the future of retail and a way stronger approach to affiliate marketing. Highly recommend to any DTC brands looking to grow."

Nik Sharma


"Thanks to Canal, our customers don't need to leave our website to buy everything they need for their coffee bars. It's a seamless way for us to offer quality products from other brands we trust."

Maile Lesica


"Running and growing a business, especially in this economy, is grueling and often isolating. Canal makes it easy and truly fun to team up with other leaders... and share in the growth together."

Sierra Tishgart

CEO and Co-Founder

"This collaboration on Canal outdid my expectations by 10x. Working with the Canal team was instrumental… they helped me understand the power of our store’s backend in a totally new way."

Zac Albright

VP of Branded Content

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