DeuxMoi's Holiday L'Edit

DeuxMoi kicked off the holiday season with a collection of their favorite beauty, wellness, and home products.

Pop culture personality DeuxMoi partnered with Canal to launch a full holiday collection of their favorite celebrity-inspired brands from the likes of Courtney Cox, Scarlett Johansson, and Jennifer Aniston. The collection featured products across categories like beauty, food, and lifestyle.

Categories of products included: Beauty, Food, and Lifestyle

Each product was also badged with the name of the celebrity it was seen on, endorsed by, or created by:

Example of a PDP

DeuxMoi promoted the shop on their Instagram page, during the month of December, driving people to shop it in a number of creative posts—including paid posts: