Is Dropshipping Worth It? A 2023 Comprehensive Guide

September 8, 2023
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Is Dropshipping Worth It? A 2023 Comprehensive Guide

What you need to know

  • Dropshipping enables brands, retailers and creators  to sell products without the need for inventory management, providing scalability and flexibility
  • Dropshipping allows for reduced upfront costs, access to a wide range of products, and the ability to operate a location-independent business
  • Drawbacks of dropshipping include lower profit margins, potential supplier issues, and heightened competition
  • Dropshipping can be worth it if businesses carefully plan their strategies, choose reputable suppliers, and leverage Canal's platform for quality curation and strategic tools

Is dropshipping still worth it in 2023?

A simple Google search reveals what many in ecommerce know: dropshipping has proven to be a valuable growth model for online sellers. However, dropshipping isn’t just a get-rich-quick scheme for ecommerce hopefuls: it’s a legitimate growth tactic that can bridge the gap between new product development and growing sales.. Businesses must develop a comprehensive and multi-faceted strategy that minimizes risks and maximizes opportunities for all stakeholders involved - suppliers, retailers, and customers. 

Canal recognizes the need for such a strategy and has built a platform that addresses these challenges and empowers businesses to thrive. By leveraging Canal's platform, retailers can offer a wider range of products without the burden of inventory management, while suppliers gain exposure to new markets and increased sales opportunities. Our POV: dropshipping is a lucrative ecommerce tactic for online brands with ambitious growth goals. Given the crowded DTC landscape and changing trends, it's imperative that brands craft a well-rounded approach when implementing dropshipping.

What is dropshipping?

Dropshipping is a business model in which retailers act as intermediaries between suppliers and customers. Unlike traditional retail, where retailers hold inventory, in dropshipping, retailers or brands partner with suppliers who stock the products. When a customer places an order on a retailer's website or online store, the retailer forwards the order details to the supplier, who then fulfills and ships the product directly to the customer's address.

The dropshipping process can be visualized as follows: 

  1. Customers browse and select products from the retailer's website, just like they would in a regular online shopping experience. 
  2. Once an order is placed, the retailer collects the necessary information, including the customer's shipping address and payment details. 
  3. The retailer then forwards this information to the dropshipping supplier, who is responsible for packaging and shipping the product directly to the customer.

What sets dropshipping apart from traditional retail is the absence of inventory management. Retailers don't need to invest in upfront inventory or worry about storage space. This significantly reduces the financial risk and overhead costs typically associated with maintaining physical inventory. As a result, dropshipping offers greater flexibility and scalability for retailers, allowing them to focus on marketing, customer service, and growing their business.

Dropshipping suppliers can be manufacturers, wholesalers, or even other retailers who offer dropshipping services. These suppliers hold the inventory and handle the logistics of packing and shipping the products, while retailers focus on marketing, branding, and customer acquisition. This collaborative approach enables retailers to offer a wider range of products to their customers without the burden of managing stock and fulfillment.

According to Nerdwallet, approximately 23% of all online sales are fulfilled through dropshipping, making it a significant force in the ecommerce industry.

The global market for dropshipping is projected to grow substantially in the coming years, showcasing its potential for success and indicating the increasing demand for this business model.

Challenges and benefits of dropshipping

While dropshipping offers advantages such as reduced inventory management costs and increased product variety, it does come with its share of challenges. Understanding both the challenges and benefits of dropshipping is crucial for businesses considering this business model.

Challenges of dropshipping

  1. Intense competition and price pressure. Due to the low barrier to entry, the dropshipping market can be oversaturated, leading to intense competition. Countless stores offer the same wholesale products, often resulting in price wars and shrinking profit margins. It becomes challenging to differentiate and capture a significant market share, especially when retailers offer similar products at low prices.
  2. Quality control and customer experience. With dropshipping, products are sourced from wholesale suppliers and shipped separately, making it difficult to oversee the quality and brand consistency. Some suppliers prioritize cost savings over product quality, resulting in customers receiving low-quality or even counterfeit products. Additionally, longer shipping times from overseas suppliers can frustrate customers accustomed to fast shipping options. Maintaining a positive customer experience can be challenging when multiple parties are involved in the supply chain.
  3. Communication and customer service. Acting as middlemen, dropshippers need to effectively manage communication between customers, retailers, and suppliers. However, this can sometimes lead to convoluted communication channels, resulting in delayed responses to customer support issues. Poor customer service can harm the reputation of the dropshipping retailer and lead to dissatisfied customers.
  4. Negative perception and reputation. The low barriers to entry in dropshipping have given rise to a proliferation of businesses, including some that prioritize quick profits over quality and customer satisfaction. This oversaturation has contributed to a perception of low-quality, unreliable dropshipping businesses. Ecommerce platforms like Shopify and WooCommerce have made it easy for anyone to set up a dropshipping store quickly, which has also sparked "get rich quick" schemes associated with dropshipping.

While there are challenges in dropshipping, they aren't insurmountable. Discover how to navigate these challenges and optimize your business with our strategic tips for success.

What makes dropshipping worth it?

Despite the challenges, dropshipping offers several benefits that can make it a valuable tactic for ecommerce brands when implemented properly.

  1. Reduced inventory management costs: One of the key advantages of dropshipping is that ecommerce brands can avoid the financial burdens of purchasing, storing, and managing large amounts of inventory. Instead, the suppliers handle inventory management and order fulfillment. This allows brands to focus on other essential aspects of their business, such as marketing and customer service.
  2. Increased product variety: Dropshipping enables ecommerce brands to offer a wider range of products to their customers without the need for additional investments in inventory. By partnering with multiple suppliers, brands can easily expand their product catalog and provide customers with a greater selection of items to choose from. Platforms like Canal make it effortless to browse through thousands of products from vetted third-party brands.
  3. Lower upfront investment and risk: Dropshipping eliminates the need for businesses to purchase inventory upfront. This reduces the financial risk associated with stocking and storing products that may or may not sell. Brands can test new products or create product bundles with less risk, as they can quickly gauge customer interest before making significant investments. The flexibility of dropshipping allows businesses to adapt to market changes and trends more easily, helping them stay competitive.
  4. Faster time-to-market. Dropshipping allows ecommerce brands to bring new products to market more quickly. Unlike traditional retail where businesses would need to wait for inventory to arrive and manage the logistics of shipping products to customers, dropshipping eliminates these steps. Brands can partner with dropshipping suppliers to offer new items as soon as they're available, significantly reducing the time it takes to go from product ideation to sales. This faster time-to-market gives businesses a competitive advantage by capitalizing on emerging trends and meeting customer demands more efficiently.

By understanding the challenges and benefits of dropshipping, businesses can make informed decisions about whether it is the right model for them. 

Navigating the dropshipping landscape: the dropshipping tech stack

The importance of a robust technology stack in dropshipping

In the world of dropshipping, having a reliable and efficient technology stack is crucial for smooth operations and long-term success. The right tools and systems can streamline processes, enhance customer experience, and help you scale your business effectively. From finding trustworthy suppliers to managing inventory and analyzing data, a well-rounded tech stack can be the foundation of a thriving dropshipping enterprise.

The essential components of the dropshipping tech stack

  • Supplier search engine. One of the initial challenges in dropshipping is finding reputable suppliers. A reliable supplier search engine is an essential component of your tech stack. Platforms like Alibaba and AliExpress offer a vast range of products from overseas manufacturers and are popular choices for sourcing dropship products. However, these platforms may lack quality control and can make it challenging to find premium products. Canal addresses this issue by curating suppliers and ensuring the products meet strict quality standards.
  • Ecommerce backend integration. To power your dropshipping business, you need a robust ecommerce backend integration. Popular platforms like Shopify and WooCommerce offer comprehensive solutions for managing inventory, processing orders, and facilitating seamless fulfillment. These platforms provide integration with various plugins and apps that are specifically designed for dropshipping. With the right integrations, you can automate tasks, synchronize inventory with suppliers, and easily manage the flow of orders. This helps you save time and streamline operations, allowing you to focus on growing your business.
  • Data analytics and reporting: As your dropshipping business grows, the ability to track and analyze performance metrics becomes crucial. Integrating data analytics tools, such as Google Analytics or leveraging built-in reporting features in your ecommerce platform, allows you to gain valuable insights into customer behavior, sales trends, and marketing effectiveness. By monitoring key metrics, you can make data-driven decisions to optimize your marketing strategies, improve customer experience, and identify areas for growth.

Introducing Canal: a modern and curated dropshipping platform

Navigating the dropshipping landscape can be daunting, with concerns about finding trustworthy suppliers and providing high-quality products to customers. This is where Canal comes in. Canal is not just another run-of-the-mill dropshipping platform. It offers a curated approach, ensuring the products available in their network meet strict quality and business value standards.

By partnering with Canal, you gain access to a carefully selected network of suppliers who offer premium products. Canal's curation team handpicks each supplier, ensuring that they meet the necessary quality standards and retain trust from retailers in the network. This eliminates the need to sift through endless options on generic platforms and provides you with peace of mind knowing that the products you offer to your customers are of the highest quality.

Canal also simplifies the process of integrating dropshipping into your existing online store. With Canal, you can easily add products from trusted brands to your store without the need for a large purchase order or holding inventory. This allows you to offer a wider range of products to your customers, increasing your chances of attracting and retaining them.

Furthermore, by leveraging Canal's technology stack, you can benefit from seamless inventory management, order processing, and fulfillment. Canal integrates with popular ecommerce platforms, ensuring that all necessary information flows smoothly between your store and the suppliers in Canal’s network

AeroPress: a case study in dropshipping success

A look at the other products Aeropress sells


When it comes to successful dropshipping stories, AeroPress stands out as a shining example. This global brand has gained widespread recognition for their innovative coffee maker, which seamlessly integrates the finest aspects of various brewing techniques into a single, portable device. With the goal of providing the best possible shopping experience for their customers, AeroPress turned to Canal to source high-quality, complementary products to sell alongside their coffee maker on their website.

Powered by Canal, AeroPress created a companion products page that showcases a curated selection of thousands of items meticulously chosen to pair perfectly with the AeroPress coffee maker. This diverse range includes coffee grinders, water kettles, scales, and other accessories that enhance the coffee brewing experience.

Seamless integration: how AeroPress leveraged Canal's platform

Canal's platform enabled AeroPress to effortlessly identify and dropship the ideal complementary products to their customers through their online storefront. The intuitive interface allows AeroPress to browse through thousands of products, organized by category or brand, and negotiate favorable terms with Canal and its network of suppliers. This streamlined process saves time and effort for AeroPress, ensuring they can focus on providing exceptional products and customer service.

With Canal handling all backend logistics, including inventory management, shipping, and order fulfillment, AeroPress can offer a wide range of high-quality products without the need to hold inventory or worry about complex logistics.

The impact on AeroPress' business: increased value and customer satisfaction

The partnership with Canal has had a significant positive impact on AeroPress' business. By offering complementary products alongside their coffee maker, AeroPress has not only increased their AOV but also improved customer satisfaction. Customers can now find everything they need to enhance their coffee brewing experience in one place, resulting in a more convenient and enjoyable shopping experience.

Moreover, the negotiated commission structure implemented by Canal ensures that AeroPress benefits financially from every transaction involving these complementary items. This additional revenue stream further contributes to AeroPress' profitability and growth.

Unlocking success with Canal: elevating your dropshipping business

AeroPress' success story exemplifies the value and potential of dropshipping through Canal's platform. By leveraging Canal's curated selection of high-quality products, seamless backend logistics management, and strategic tools, other businesses can also achieve similar success in the dropshipping model.

Whether businesses are looking to expand their product offerings, improve customer satisfaction, or scale their operations, Canal provides the necessary infrastructure and support. By partnering with Canal, businesses can access a vast network of suppliers, streamline their operations, and focus on their core business, ultimately driving growth and success in the dropshipping landscape.

If you're looking to take your dropshipping business to new heights, explore Canal's platform today and see how it can help you unlock new opportunities for success.

The dropshipping advantage: an untapped opportunity

As an ecommerce business owner, you may be wondering, why dropshipping? While you're likely already familiar with the model, it's important to revisit the key advantages it offers:

  • Reduced inventory management costs. Dropshipping eliminates the need for storing, handling, and managing large inventory volumes, freeing up financial resources for other important business areas.
  • Expanded product variety. By collaborating with multiple suppliers, businesses can offer a diverse range of products without the need for upfront inventory investments, attracting a wider customer base.
  • Lower risk and investment. Dropshipping allows businesses to test new products or bundles without purchasing inventory upfront, enabling quick decision-making based on customer interest and market demand.
  • Faster market entry. With dropshipping, businesses can bring new products to market faster since they don't have to wait for inventory arrival or deal with shipping logistics, giving them a competitive edge and the ability to capitalize on trends swiftly.

At Canal, we understand the potential that dropshipping holds for ecommerce businesses. Our platform provides quality curation and strategic tools to support dropshipping ventures, empowering businesses to thrive in the dynamic ecommerce landscape. Join us on Canal and unlock the full potential of dropshipping to propel your ecommerce success. 

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