The Onyx Advent Calendar drop

Fellow kicked off the holiday season with a bang by dropping the much anticipated Onyx Coffee Advent Calendar on their site, powered by Canal.
Drops & Pop-ups

When it comes to coffee, Fellow and their partners know best. For the 2022 holiday season, Fellow partnered with its longtime roaster friend, Onyx, to drop a limited edition coffee advent calendar. The drop generated buzz and sales through Fellow's strongest channels.

Featured Suppliers: Onyx Coffee Lab

They promoted it with a dedicated email...

And social posts
Leading customers to a dedicated landing page promoting the calendar