Flip fuels their user generated content with Canal products

This fast-growing shopping app keeps their inventory fresh with Canal.


Flip is a social commerce app where users are rewarded for interacting with others' content, shopping, and creating their own content reviews. This past year, Flip has seen tremendous growth, boasting some serious user engagement: 

  • 3 million+ monthly shoppers with an AOV of $80+ 
  • 25+ minutes watched per day and 50+ videos watched per session
  • Multiple brand generating $1M+ in sales per year through Flip

With ambitious growth targets, Flip needed both a steady stream of user acquisition and retention by offering an assortment of products that fuel their content feed.

Users decide what sort of products and content they want to see on Flip


Support growth targets by quickly onboarding new, exciting brand partners to meet customer demand.

What the shopping experience is like on Flip, featuring Pink Moon, a Canal brand.


  • Flip needed a sleek solution to both finding partner supply and seamlessly integrating them onto their site, and found that in Canal after evaluating several options.
  • Using Canal's platform, they were able to onboard almost 100 DTC brands in fewer than four weeks—including Sunday Citizen, Campus Protein, True Classic.
  • In that time, Flip climbed the Apple App Store list, reaching an impressive ranking of #4 in terms of downloads.
  • In addition to Flip's huge growth, their Canal Suppliers also saw impressive sales through their highly engaged audience.

"We've been on Flip for a few months now and it's really taken off – easily one of our fastest growing channels at the moment. It's a great channel for us to get the word out, and the user content we're seeing is just what we need. Totally worth it." —Mike Abadi, co-founder & CEO at Sunday Citizen