Canal vs Convictional [B2]

See why brands generate more revenue with Canal than Convictional

Highest Marketplace Software Performer
Highest Overall Rating
Fastest Time to Implement
Fastest Time to ROI Positive
Easiest to Setup

View partner marketplace

POWERING TOP MARKETPLACES

Why try Convictional when you can choose Canal?

Get more from what you pay for

While Convictional and Canal come at similar price points, we’d argue our personalized, white-glove support and exclusive brand network of 1,000+ world-class brands give us the value edge. Plus, we don’t charge a commission on the sales you drive using our platform.

Select a sleeker, more modern experience

Convictional and Canal have comparable features and functionality, but Canal always wins on form. Canal has one of the most intuitive user experiences on the market, allowing you to propose new partnerships in minutes and launch full products in days.

Try the platform users are raving about in 2024

As of 2024, G2 ranks Canal as the “Highest Marketplace Software Performer” based on almost 100 reviews. Compared to competitors specifically, Canal ranks #1 overall, with top ratings for time to ROI, ease of use, and implementation speed.

The dropshipping "Easy Button"

Increase AOV, conversion rate, and repeat purchases in minutes.

Add partner products to your store in minutes

Jumpstart with our network of 1000+ Suppliers
Onboard existing partners to Canal in minutes
Negotiate in-app or sell pre-approved products

Tailored dropshipping for your unique needs

Power marketplaces, bundles, drops & more
Negotiate revenue share at the product-level
Set order delays, shipping terms and SLAs

Seamless order management, collaboration & reporting

See real-time inventory & fulfillment insights
Collab with partners with in-app messaging
Manage partner payments without the hassle

Meet your goals faster

A powerful, flexible dropshipping solution that saves you time in scaling revenue.

1.6x

Customer repeat purchase rate

+66%

AOV for orders with Canal products

2.5x

Conversion rate during week of drop

See why teams upgrade to Canal from Convictional

The easiest to use, most comprehensive dropshipping platform on the market.

Curated, yet robust network

Advanced network filters

In-app messaging

Negotiable commission splits

Customizable order delay

Dynamic shipping rate sync

Multiple returns processes

EDI compatible

Platform-agnostic API

Auto billing and payments

Advanced reporting

White glove support

Curated, yet robust network

Advanced network filters

In-app messaging

Negotiable commission splits

Customizable order delay

Dynamic shipping rate sync

Multiple returns processes

EDI compatible

Platform-agnostic API

Auto billing and payments

Advanced reporting

White glove support

Trusted by ecomm leaders

"Canal is a game changer. It took minutes to set up and now we can easily sell products we know our customers want, from brands we respect. It's a great way to generate traffic back to our store."

Kent Yoshimura

CEO and Co-founder

"The sheer ease of use has opened our minds to a new world of potential brand collaborations. Our shoppers are all across the internet and now we can sell to them in even more places. This is the future of ecommerce."

Ajay Mehta

CEO

"Canal is revolutionizing the ecommerce space. Co-selling is the future of retail and a way stronger approach to affiliate marketing. Highly recommend to any DTC brands looking to grow."

Nik Sharma

Founder

"Thanks to Canal, our customers don't need to leave our website to buy everything they need for their coffee bars. It's a seamless way for us to offer quality products from other brands we trust."

Maile Lesica

CCO

"Running and growing a business, especially in this economy, is grueling and often isolating. Canal makes it easy and truly fun to team up with other leaders... and share in the growth together."

Sierra Tishgart

CEO and Co-Founder

"This collaboration on Canal outdid my expectations by 10x. Working with the Canal team was instrumental… they helped me understand the power of our store’s backend in a totally new way."

Zac Albright

VP of Branded Content

Ready to start merchandising?

View partner marketplace

1000+ brands in network
Easy-to-use, all-in-one app
Dedicated customer support