Canal is Joining Rokt: A New Chapter for Distributed Commerce

We’re excited to share some big news: Canal has been acquired by Rokt, a global leader in ecommerce technology. This marks a major milestone for our team, our partners, and the future of distributed commerce.

Scaling Canal’s Vision Through Rokt

Since day one, Canal’s mission has been to enable brands to sell anything, anywhere, powering curated third-party marketplaces for innovative DTC brands and retailers. With Rokt, we’ve found the perfect partner to take that mission to the next level.

By combining Canal’s distributed commerce infrastructure with the AI-powered Rokt Brain and the global Rokt Network, we’re accelerating our vision and helping more retailers unlock smarter ways to grow.

Together, we’re launching a new offering: the Rokt Catalog, a next-level version of the Canal marketplace services you rely on.

Why Rokt is the Right Partner

Rokt shares our commitment to relevance, performance, and customer-centric innovation. As Bruce Buchanan, CEO of Rokt, shared:

“By integrating Canal’s platform with Rokt’s AI-powered personalization, we’re unlocking a new level of relevancy and helping drive additional revenue for our retail partners.”

And from our own CEO and co-founder, Bennett Carroccio:

“Canal’s mission has always been to empower brands to sell anything, anywhere. Joining forces with Rokt allows us to build on that mission and redefine how retailers approach the customer experience.”

What Comes Next

Canal’s team and technology will be fully integrated into Rokt’s ecosystem, and we’re already working together to bring the Rokt Catalog to life. You can expect:

• Seamless continuity in your experience with Canal
  
  
• Faster innovation and better support, backed by a larger, world-class team
  
  
• More opportunity to grow within a high-performing, scaled ecommerce network
  
  

This announcement follows Rokt’s recent acquisitions of mParticle and AfterSell, and reinforces a shared commitment to unlocking value across the ecommerce journey. In 2025 alone, Rokt’s network will power over 6.5 billion transactions globally.

We’re so proud of what we’ve built, and even more excited for what’s ahead. Thank you to our partners, customers, and community for getting us here. The future of distributed commerce just got a lot brighter.

Let’s build it—together.

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